Summary

A Digital Marketing Analyst’s job is to analyse the company’s digital marketing performance and propose actionable strategies to improve digital marketing performance and maximise returns. He/she should possess a data-driven mindset and be skilled at interpreting data and turning it into actionable insights.

Roles and Responsibilities

• Set up a tracking mechanism (e.g. event and conversion tracking) on the website and other digital assets such as mobile apps
• Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives
• Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer life-time value (LTV)
• Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement
• Work closely with in-house teams and maintain client relationships through scheduling regularly meetings to go through reports and provide actionable insights